30% NON-NANO ZINC OXIDE MINERAL SUN BLOCK - TALLOW + COCONUT OIL + SHEA BUTTER BASED

Years ago, I stood in the sunscreen aisle, squinting at labels I could barely pronounce. As a mom of very fair-skinned kids (and a fair-skinned husband to match), sun protection wasn’t optional—it was essential. But the more I learned, the more uneasy I felt. Hormone-disrupting chemicals? A reaction happening under the skin? No, thank you.
That’s when we went back to basics.
Before the days of chemical-laden sprays and invisible SPF films, people protected their skin with zinc oxide. Yes, even if it meant a white-nosed summer. We didn’t mind—we weren’t after a trend, we were protecting our family. For the last 13 years, our homemade mineral sunblock has been our go-to, and it's done the job beautifully.
This year, for the first time in a while, we’re ready to share it with more than just close friends and family. After so many of you asked—especially after we included it in our kids' camp fundraiser—we decided to whip up a small batch of our TWELVE28CO Mineral Sun Block just for you.
It’s made like we’ve always made it:
With 30% non-nano zinc oxide for effective, broad-spectrum sun protection.
Waterproof (for up to 60 minutes!) so you can enjoy the pool without reapplying every five minutes.
Full of skin-loving, all-natural ingredients like organic coconut oil, shea butter, cocoa butter, and nourishing grass-fed tallow.
Free from synthetic fragrances, parabens, and anything else you can’t pronounce.

We’re not trying to be fancy—we’re just committed to being real. Real ingredients. Real protection. Real care.
Whether you're a loyal customer or just sun-curious, this is the sunblock we trust for our family, and we're honored to finally offer it to yours.
Limited batch. Made with intention. Used with love.
☀️ Grab yours today because natural is the new normal.