You don’t need another trendy wellness product.
You need something that works — when it actually matters.
Twelve28Co makes the products people reach for when experimenting is no longer an option.
For over 13 years, we’ve been creating magnesium-based and herbal essentials that families keep stocked, replace before they run out, and trust without hesitation. Not because they’re flashy — but because they work.
Wellness Isn’t a Trend. It’s a Responsibility.
Most brands are built around what’s popular right now.
We were built around what was necessary.
Our formulations were created for our own families first, refined through years of real-world use, and carried forward because they proved themselves over time.
That’s why our products don’t rotate in and out of your cabinet.
They become staples.
Trusted by families With over 100,000 customers served, our products are reordered year after year because they work.
A few things we're not...
• We don’t chase trends
• We don’t mass-produce or white-label
• We don’t rush formulations
Welcome to Foundational Wellness
It’s not about doing more.
It’s about knowing what works — and keeping it close.